An herbal alternative to nicotine pouches.
Inspired by firefighters, made for everyone.

Ash and Ember Remedies is run by Mackenzie and Sinei, two fire wives and mothers on a mission to protect their husbands and the extraordinary men and women they serve alongside.

Between us, we bring backgrounds in holistic healthcare, emergency medical services, and pulmonary care, giving us both a whole-body and clinical perspective on long-term health, toxic exposure, and occupational risk. We’ve seen firsthand how this profession takes a toll, not just in the moment, but through years of cumulative exposure.

The idea for Stokes started at home. Sinei was talking about an herbal iced tea blend she makes in bulk and keeps on hand for her husband, using herbs traditionally used to support respiratory wellness and overall balance. Through those conversations, and with growing awareness of how prevalent nicotine pouch use is within the fire service, Mackenzie had a question: What if those same herbs could be offered in a pouch, meeting firefighters where they already are, but with something more intentional?

Rather than asking firefighters to give up a habit overnight, we saw an opportunity to redirect it.

That insight became Stokes, and from it, Ash and Ember Remedies was born.

At Ash and Ember, we believe reducing unnecessary exposure matters, especially in one of the most dangerous professions in the world. While we cannot control the hazards firefighters face on the job, we can be thoughtful about the choices we make every day.

With cancer now the leading cause of death among firefighters, our mission is deeply personal. The elevated cancer risk in the fire service is well documented, and it’s why we care so deeply about reducing unnecessary exposures wherever possible.

In developing Stokes, we looked closely at traditional herbal practices and emerging research around botanicals commonly associated with respiratory and overall wellness. Our formulations are informed by herbs long used in traditional wellness practices for respiratory support, as well as botanicals studied for their role in supporting the body’s natural defense and clearance pathways. While Stokes is not intended to diagnose, treat, cure, or prevent any disease, our goal is to offer a cleaner, more intentional alternative—made without nicotine, artificial flavors, sweeteners, or unnecessary additives. By avoiding sugar, artificial flavors, preservatives, and unnecessary additives, Stokes also supports gut health, which plays a key role in mental and physical resilience. This is especially important in the fire service, where stress and the elevated risk of suicide are pressing concerns. Our pouches help firefighters and anyone seeking a healthier, more intentional alternative stay strong, focused, and resilient every day.

Although rooted in the fire service community, Stokes aren’t just for firefighters. They’re for anyone seeking a more natural alternative to conventional oral pouches, those looking for gentle, plant-based caffeine, or individuals living in smoke-prone environments who want to be more proactive about their health.

Our hope is that Stokes can help some firefighters step away from a harmful addiction, while also serving as a supportive option for those who aren’t yet ready or able to quit. At the very least, we aim to offer a better choice, one rooted in honesty, respect, and care for the realities of demanding environments.

Pick up a puck and SPREAD THE STOKE!